TORTALLY REBRANDING

Tortally is a brand for jelly crystals and jelly made in Singapore. I was tasked to rebrand the product.

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This rebranding focuses on targeting audiences under the category of professional bakers. Colour choice is sweet and tasteful to appeal to homemakers that has passion for baking for their leisure. It promotes the fun and happy process of Tortally’s baking products. Krinkes is as the typeface for our logo for it’s fun yet edgy attitude in the appearance. Overall concept is fun and friendly so as to be well accepted by the general public.

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YEAR: 2015

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