For this assignment, my partner and I were required to come up with advertising concept for a local business in Singapore. We chose Naiise as it supports local designers and has very interesting products inspired by Singapore. Cultural icons that represent Singapore are misintepreting Singapore and tourists usually bring back very cliche and dull souvenirs that don’t represent our culture. Our concept is to show that at Naiise, tourists will be able to bring a part of Singapore back home.

 

SOFTWARES USED: Adobe Photoshop

YEAR: 2015